PROJECT DEVELOPMENT
The Prenda Group constantly strives to offer additional services and value to our
project development clients. The Prenda Group has taken its vast on-the-ground
frontline experience and has created a public & government relations team, as well
as a community & media relations team, specializing in outreach on behalf of
infrastructure, energy, utility, and oil and gas companies and their growth projects
across the country. The Prenda Group team can provide clients with strategic
boots-on-the-ground service from developing strategic communication plans,
working with local state and federal elected officials, coordinating media
campaigns, surveying the public, designing print and digital materials, as well as
public relations training for internal corporation team participants.
PUBLIC & GOVERNMENT RELATIONS TEAM
The Prenda Group project development team provides full service public and
government relations advocacy which includes comprehensive, knowledge-based
advice, liaison services and advocacy. The Prenda Group’s particular strength lies
in our vast experience with infrastructure projects across the U.S. and Canada. Our
past experience in handling complex, highly visible energy and strategic
infrastructure projects as well as building strong successful public relations teams
in the field sets The Prenda Group apart from other generic public and government
relations firms. Our business is based on knowing your business and your industry,
from the local community level to the highest levels of government. The Prenda
Group team is known for our deep substantive knowledge and broad experience in
the field and knowledge that allows The Prenda Group to develop and implement
creative solutions to seemingly unsolvable problems. For The Prenda Group, the
client is the focus. The philosophy is to provide personalized service and public
and government relations advocacy that fits the specific needs of our clients. Our
specialization is in the following areas:
* Assisting in the definition of goals and objectives for infrastructure projects;
* Developing the right strategies to accomplish desired public and government relations objectives;
* Advocating for the specific project objectives;
* Monitoring local trends from past community projects that have developed a ground swell of public opposition; and
* Setting the goals and strategies in motion.
ON THE GROUND CONSULTING
The Prenda Group excels in assisting clients with developing public and
government relations strategies to identify opportunities with the highest
probability of success. Our mission is to provide personalized service and public
relations advocacy that fits the specific needs of its clients which includes:
* Community relations
* Crisis communications planning
* Message development
* Media training
* Spokesperson training
* Speaking opportunities
* Press releases and advisories
* Project siting communications
* Surveying
* Letters to the editor /OP-Ed's
* Counter-NIMBY strategies
* Corporate Sponsorships
The Prenda Group will immediately develop a thorough understanding of our
client's issues, objectives, timelines, supporters, opponents, and all other relevant
information. The Prenda Group will participate in strategy, planning and
informational meetings with client executives and schedule and participate in
community, state and federal elected officials and agency meetings with executives
and project team leaders on a regular basis. The Prenda Group communicates to
our clients any federal, state, county, municipal and local concerns as well as
agency or community concerns, questions, objections and requests and will
immediately bring to our clients' attention all matters that could impact the
progress of any project initiative. The Prenda Group recognizes the importance of
providing timely, accurate information on activities undertaken in the field. These
decisions can quickly impact your initiatives and priorities. As such, The Prenda
Group is committed to submitting regular reports to our clients on meetings and
communications that we take on your behalf, as well as time-sensitive reports on
field activities. In this way, we can extend your reach and enhance your success in
ways that will achieve a measurable level of success on the ground and not be
bogged down in a court room accumulating substantial and unnecessary legal
costs. The Prenda Group generates results of which we can both be proud.
Community Relations
The Prenda Group believes it has become imperative for companies to have the
best team in the field when presenting major infrastructure projects to the public.
For many years, the burden has fallen on internal and consultant service companies
who have provided the right-of-way representatives for the project. These right-of-
way agents are usually the first to encounter the public on behalf of the
infrastructure project. After reviewing past projects and public feedback, it has
become apparent that additional public relations services are needed on the ground
to assist with the public perception and acceptance of the process. The Prenda
Group has created a service which would provide additional assistance to energy
companies in the field in response to the need to address the growing concerns of
landowners as well as community leaders and public officials. The Prenda Group
has established a public relations team of professionals which can assist companies
with grassroots and community relations programs.
The Prenda Group would work with corporate engineers, contractors,
environmental officers and other relevant parties to ensure that your company
achieves its goals. The Prenda Group will work closely with the project's internal
public relations and right-of-way team, which is preparing the frontline and face of
a project. The Prenda Group will help with meeting preparation and the creation of
appropriate materials for all local community meetings, as well as with meetings
with all local and state officials. Members of our team have worked with all levels
of government and public and private entities, among many other sources, to
secure project initiatives. The Prenda Group team has firsthand knowledge of the
challenges confronted by companies and can assist them in identifying opposition
groups up front and early. The Prenda Group and your corporate team can focus on
bringing opposition groups and individuals to the table to produce the best results
and, most importantly, assure a successful venture that is not bogged down in anti-
project activities.
PUBLIC SURVEYING FOR KEY RESULTS
The Prenda Group thinks outside of the box and provides other services that are
non-traditional. One of these unique services is post-construction surveying of
landowners in the affected regions of a project to obtain comments and feedback
for companies to use internally. This information is very important to companies to
assess what goals were met and what might be valued as a 'lessons learned'
opportunity for future project endeavors.
This service is highly recommended as an additional tool for companies to use to
report back to federal, state and local regulators on their project successes in the
field. It can also be utilized to reflect implementation of changes to improve
protocols for future projects.
The Prenda Group assists clients with development of specific surveys. In addition,
we provide:
* Follow-up phone interviews
* On-the-ground videography
* Collection and statistical analysis of all data, and
* Complete detailed reporting of all results and conclusions
